Always on
AI moves the thinking forward.
Draft ideas, synthesize research, and build feature briefs from the context already there.
A better plan. A connected company.
For product teams considering a move from Aha!
Your product.
The whole story.
One shared plan.
Customer signals, product decisions, and delivery — connected. Bring the whole company into the product conversation.
Meet NuHQ Products
Keep the why connected to the work.
One product operating system brings customer feedback, research, planning, and delivery into the same story.
Why NuHQ is different
Customer signalsResearch & ideasGoals & decisions
One connected product story.
Customer evidence, product intent, and delivery — connected from the first ask to the work that ships.
When you ask
The why stays with the work.
Trace customer evidence to a feature,
then follow it through to the release.
Feedback is scattered across calls and tickets
Capture the request with its customer context
AI-assisted ideas and account links preserve who asked, what they need, and why it matters.
Priorities become the loudest opinion
Make the evidence part of the decision
Bring research, revenue context, and strategic goals into the same product conversation.
The roadmap loses the reason behind the work
Connect goals, features, and delivery
Keep the original need inspectable as a decision becomes a feature and moves into engineering.
Customers never hear what shipped for them
Show the value, not just the release date
Release notes and account context help teams close the loop with the people who asked.
From first signal to shipped value
Explore NuHQ Products
Goals
Give every feature a purpose
Connect ideas and features to goals. See progress without another status meeting.
Ideas
Turn feedback into a clear signal
Shape requests with AI, spot similar ideas, and keep the customer need attached.
Accounts
See who needs it, and why
Bring customer feedback and revenue context into the next product decision.
Features
Keep the evidence in the brief
Build AI-assisted briefs from linked ideas, research, and customer context.
Research
Let evidence inform the plan
Summarize research and keep the findings connected to product decisions.
Roadmaps
One plan everyone understands
Keep goals, feature scope, and delivery visible in one connected roadmap.
Releases
Show the people who asked
Turn shipped work into audience-specific release notes and close the loop.
01 / 07
The results · an actual customer move
A bigger product conversation.
A smaller annual bill.
A 950-person B2B software company
Anonymized customer results. Activity: First 30 days. Annual savings versus legacy Aha! include AI usage. Your costs and outcomes depend on your setup.
Compare NuHQ and Aha!
Keep the strengths. Choose the better fit.
Aha! and NuHQ both support serious product planning. Compare how the work connects, who can participate, and what the complete setup costs.
| Aha! | ||
|---|---|---|
| Strategic goals & roadmaps | ||
| Customer ideas & feedback | ||
| AI-assisted product work | ||
| Research & interview insights | Included in Products | Aha! Discovery (separate product) |
| Customer & revenue context | Available; varies by plan | |
| Feature briefs & prioritization | ||
| Jira & Azure DevOps integration | ||
| Audience-specific release notes | AI-generated from shipped work | Release communication tools; compare your plan |
| Full product access for your company | Plans include 25–1,000 users | Per-user plans; roles and access vary |
| Starting cost / seat | $13.60 / user / mo. $340.00 / mo. for 25 users | $59 / user / mo. Roadmaps Premium |
| Pricing approach | All Products features + expected AI usage | Per-user Roadmaps plans + optional products and upgrades |
Starting subscription prices in USD, billed annually. NuHQ: Products Lite, 25 included users, plus AI usage. Aha!: Roadmaps Premium per paid user. Monthly billing: NuHQ $400.00 / month ($16.00 / included user); Aha! $74 / user / month.
Your history matters. Bring it with you.
Bring the context.
Leave room to get it right.
Keep the tools. Connect the work.
CRM context informs the plan. Engineering status flows back into it. Connect the systems your team already uses, with mappings and sync behavior reviewed for your workspace.
Jira
Azure DevOps
Salesforce
HubSpotKnow your costs
Compare your total costs
All Products features. Room for your whole team. Add expected AI usage and any scoped migration cost, then compare with your Aha! plan on the same scope.
Before you make a move
Good questions. Straight answers.
What can we bring over from Aha!?
NuHQ Products has an Aha! migration tool with import, validation, mapping, and execution controls. We review your records, taxonomy, relationships, and permissions first, then agree the migration scope. Unsupported records and exceptions should be identified before you switch.
How long will the move take?
Timing depends on your record volume, custom fields, relationships, and review needs. We agree on a plan after looking at your environment, including a mapping review and validation before rollout. We don’t promise a one-size-fits-all migration duration.
Can we keep Jira or Azure DevOps?
Yes. NuHQ Products connects to Jira and Azure DevOps, including project and field mapping. Eligible features can be sent to engineering, and engineering status can flow back through webhooks. We confirm supported behavior for your configuration before enabling sync.
How does customer revenue context get into the plan?
Salesforce and HubSpot connections bring account context into product work. Link ideas to the accounts that asked, review their revenue context, and use that evidence in prioritization. Your team controls connection setup and account-matching rules.
Is research included, or a separate product?
Research is part of NuHQ Products, alongside ideas, features, goals, roadmaps, and releases. Use AI-assisted research transcription and summaries to keep evidence close to decisions. AI consumption is billed separately based on usage.
Will we save the same 79%?
The 79% figure is one customer’s historical annual Products cost saving versus Aha!, including AI usage. Your result depends on user counts, your current Aha! package, AI consumption, overages, and migration scope. Compare the complete cost, not just a starting price.
Who can use NuHQ Products?
Published plans include 25 to 1,000 users before overages, with all Products features included. Bring customer-facing teams, product managers, leaders, and executives into the same product context. Roles and permissions still control what each person can do.
What happens when I request a test drive?
We’ll discuss how your team collects feedback, makes product decisions, and plans delivery. Bring a real workflow and your Aha! setup so the conversation is specific to your team. Your request is saved for the NuHQ team to follow up. It does not sign you up for the waitlist or marketing emails.
Your next product chapter starts here